Part of the Consumer Behavior class traveled down the hill to present their “Paco Project” research to the owners of Mango’s Mexican American Grill. Based on the book by Paco Underhill titled “Why We Buy: The Science of Shopping,” students worked with the managers of local businesses to observe and record information on the shopping behavior of customers. The data was analyzed and presented to Mugby Junction, Habitat ReStore, Grace Place, Fitzgerald Library and Mango’s.
Tuesday, December 20, 2011
Business class presents research to restaurant
Part of the Consumer Behavior class traveled down the hill to present their “Paco Project” research to the owners of Mango’s Mexican American Grill. Based on the book by Paco Underhill titled “Why We Buy: The Science of Shopping,” students worked with the managers of local businesses to observe and record information on the shopping behavior of customers. The data was analyzed and presented to Mugby Junction, Habitat ReStore, Grace Place, Fitzgerald Library and Mango’s.
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